Learning to implement expert 3bet tactics as part of your poker game is critical to your success. We all know we should pound on opponents with high fold to 3 bets with our junk hands, and pummel fish with big pocket pairs. But these player types are often generalized as ‘regular’ and ‘fish’ respectively and are not taken full advantage of. Some so-called ‘regs’ are borderline fish, and some high VPIP fish play fairly snug postflop, and aren’t just donating. 3 bets need to be completely tailored to every opponent and his overall tendencies, not just a basic fold to 3 bet number in your HUD.